![]() The company was founded in 2000 as Savage Beast Technologies, and initially conceived as a business-to-business company licensing the Music Genome Project to retailers as a recommendation platform. In 2017, the service launched Pandora Premium, an on-demand version of the service more in line with contemporary competitors. The service originally launched in the consumer market as an internet radio service, which would generate personalized channels based on these traits and songs liked by the user this service is available in an advertising-supported tier, and a subscription-based version. The service carries a focus on recommendations based on the " Music Genome Project" - a means of classifying individual songs by musical traits. Pandora is a subscription-based music streaming service owned by Sirius XM Holdings based in Oakland, California, United States. Time spent with Pandora in the U.S.January 2000 23 years ago ( 2000-01) (as Savage Beast Technologies)ĥ5.9 million active (2021), 6.4 million subscribers (2021).Number of Pandora sessions per day in the U.S.Key data on Pandora usage in Australia and New Zealand 2014.Number of Pandora's paying subscribers from 2008 to 2025.Pandora: content acquisition costs as share of revenue 2010-2025.Pandora: time spent on mobile devices 2010-2025. ![]()
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